Net Neutrality: Carriers have already begun throttling services

As forewarned by critics, the FCC’s repealing of its net neutrality rules has already led to popular services being throttled.

Net neutrality legislation, implemented under Obama’s administration, ensured a fair internet where all services must be provided with the same level of performance as others. This helped to keep the playing field level so new businesses have similar opportunities to incumbents.

The argument for repealing the rules – most advocated by large service providers –...

How NFC is penetrating retail point-of-sale apps

While much of retailer digital transformation continues to drive online commerce applications, innovation is advancing the whole sector. Retail point of sale (POS) technologies is an example, as more CIOs and CTOs seek ways to improve in-store product or service payment transaction processing.

According to the latest worldwide market study by Berg Insight, the market for NFC-ready POS terminals continued to show strong momentum in 2017 with annual shipments reaching an estimated 24.7 million units...

By David H. Deans, 20 July 2018, 0 comments. Categories: Marketing, Mobile, Networks, Wireless.

Brits overpay for broadband while receiving half the advertised speed

According to research, many British households are both overpaying for their services and receiving broadband speeds half as fast as they were advertised.

Communications regulator Ofcom recently conducted research which found around four million UK households could be saving money on broadband.

Broadband customers often sign up to good welcome offers for a set term, but then forget to shop around or negotiate with their existing provider once their contract is up.

Once an offer is up, plans can jump...

By Ryan Daws, 18 May 2018, 0 comments. Categories: Broadband, Connectivity, Industry, Marketing, Operators, Regulation.

How AI-powered chatbots will transform healthcare

Digital health revolves around the integration of traditional healthcare systems and newer technologies to improve efficiency, value for money and ultimately patient outcomes. Electronic Health Records (EHR) have been a big part of this evolution, promising universal access to key elements of a patient's medical history.

As many nations have now adopted EHRs, the debate has moved on to what can be done with this data. Interoperability and analytics have become important requirements of healthcare IT...

By David H. Deans, 02 November 2017, 1 comment. Categories: Machine Learning, Marketing, Mobile.

Report asserts ‘significant opportunity’ with OTT advertising monetisation

Over the top (OTT) services have completed their rise to dominance – and it’s up to brands to get their act together.

That’s according to a new report from FreeWheel, which finds that viewers complete 98% of all premium video adverts on OTT, as well as providing a generally greater lift in brand awareness on campaigns compared against desktop and mobile.

The study, which collated data from customers of FreeWheel, a subsidiary of Comcast, also shed light on trends associated with OTT viewing....

By James Bourne, 11 August 2017, 0 comments. Categories: Content, Marketing, OTT Services.

What mobile service providers can learn from Amazon, Google and Uber

Today’s popular internet services, like Amazon, Google, or Uber, have established a winning customer experience template. Wireless service providers like Verizon, AT&T or T-Mobile, strive to provide a comparable experience to their customers but are often falling short of that goal. Carriers’ engagement and interaction with their customers on their mobile devices is often lacking, if not flawed, relative to today’s expectation.

In general, mobile operators tend to lack immediacy and...

By Robert Oberhofer, 10 May 2017, 0 comments. Categories: Customer Service, Marketing, Mobile, Operators.

What makes for great IoT product development?

(c)iStock.com/PonyWang

Cisco has pegged the Internet of Everything for soon impacting our lives ten times more than the Internet itself. Yet so many companies in the more commonly called Internet of Things (IoT) are struggling for survival.

Why? Maybe, like the Google Glass, it was just too soon. Or like another seemingly failed Google acquisition, Revolv home automation hub, maybe the bigger guys are gobbling up the competition (

By Telefónica, 12 October 2016, 0 comments. Categories: IoT, M2M, Marketing.

Why referral technology and marketing makes sense in the telecoms industry

(c)iStock.com/Ximagination

Pop quiz time. If I were to ask you: “What’s the most effective form of customer acquisition: a) social media, b) digital advertising or c) referral marketing?” what would you say? Chances are you’d go for digital advertising or, if you were taking a punt on an outside bet, maybe social media. But here’s the kicker: according to 2016 data from Demand Metric, the actual answer is referral marketing.

That might come as a surprise but, while other channels may have...

By Gideon Lask, 22 September 2016, 0 comments. Categories: Content, Customer Service, Marketing.

The future of intranets and enterprise social networks

Corporate intranets are a lot like cities. Thriving cities have little, if any, decay, and lots of people make them flourish. Unfortunately, many of today's traditional intranets resemble ghost towns, suffering from deserted, disconnected resources, one way communication, and little, if any, collaboration.

This whitepaper from Jive Software examines how an enterprise social network (ESN) can bring best practices together and enable workforces to better connect, communicate and collaborate to deliver real...

By James Bourne, 06 July 2016, 0 comments. Categories: Connectivity, Marketing.

The question of ‘digitalisation’ for OTT providers and for consumers

(c)iStock.com/retrorocket

In recent times, “digital transformation” has become a buzz phrase used in many different contexts to refer to the transformation that many businesses in the world are either going through or trying to achieve. It’s more or less a reference phrase within telecom businesses today, used to package many things together, with the main focus being on technologies; from new ways of customer on-boarding using multi-channel interfaces, through to e-invoicing, video-on-demand and...

By Indrajit Chaudhuri, 15 June 2016, 0 comments. Categories: Marketing, OTT Services.