EE issues a formal complaint about Three’s advertising of ‘real 5G’
UK mobile operator EE has issued a formal complaint to the advertising watchdog about rival Three over its ‘real 5G’ marketing.
Three has been advertising that it’s the only UK mobile operator to offer “real” 5G in newspapers and social media posts.
National advertising rules in the UK require claims of superiority over a competitor to be backed with clear evidence. However, Three’s claim of being the only UK mobile operator to offer true 5G isn’t entirely...