Nielsen finally introduces metrics for online TV
Most TV viewers have likely heard of Nielsen at some stage. If you haven’t, they are generally the organisation which offers industry-standard ratings to measure viewership. Up until now these ratings have been becoming more and more irrelevant as audiences move online.
Announced today through a press release, Nielsen is to offer Digital Program Ratings, partnering at launch with many of the major networks including A+E, ABC, AOL, CBS, The CW, Discovery Communications, FOX, NBC and Univision.
This is a...