Samsung embarks on worldwide tour to promote a S-lifestyle
Everyone who regularly uses technology knows how convenient (and yet occasionally frustrating) a tight ecosystem can be - yes, just look at Apple’s iDevice and Mac line. These work together flawlessly… until you try to use another manufacturer.
This has two favourable advantages; firstly, you have full-control to create a great experience for customers. Secondly, it makes it frustrating for any customer to leave the ecosystem.
Samsung is looking to recreate the ‘i’ experience with...