Value of TV apps difficult to quantify, for now #AppsWorld

TV apps have a long way to go before they constitute a major channel in the minds of either advertisers or consumers, according to an expert industry panel at Apps World this morning.

The overriding theme of the session, which included representatives from Samsung, Mindshare and the CTVMA, was that TV apps are still very much in the early days.

Jodie McAfee, general manager of Samsung’s Adhum in Europe, said that much of the activity in the field currently was aimed...

By Matt Henkes, 03 October 2012, 0 comments. Categories: Content, Smart TV.

Five ways NFC could transform business life

Expenses/payment

The emergence of the ‘mobile wallet’ is one of the most talked-about technology developments of 2012.

An increasing number of leisure outlets, shops and transport hubs now have NFC readers at checkouts, which means customers can pass an NFC-enabled handset in front of the device to make an instant payment, debited either from their bank account or added to their monthly mobile service charge.

Instead of carrying a large wallet full of cards or fumble in pockets for cash, this...

By Chris Pay, 09 August 2012, 3 comments. Categories: Consumers, Content, Operators.

Foxtel brings IPTV service with Accedo app

Accedo, the Smart TV and IPTV enabler, has been in partnership with media group Foxtel to provide a Smart TV service to Australian customers.

The internet TV solution promised by Foxtel allows users with Samsung Smart TVs to enjoy their services with no installation, contract or set-top box.

The move is being brought about in conjunction with the London Olympics, with Foxtel’s eight dedicated Olympics channels being freely streamed to those with a 2.0Mb/s internet connection.

This...

By James Bourne, 11 July 2012, 0 comments. Categories: Apps, Content, Entertainment, IPTV, Smart TV.

How will London 2012 be the first digital Olympics experience?

The upcoming summer Olympic Games in London, England will set a precedent for the use and application of advanced digital technology - that's from the perspective of both multimedia content producers and consumers. The BBC says that London 2012 will be the first truly digital Games. They will ensure audiences never miss a moment, delivering unprecedented coverage across multiple digital platforms so that sports fans can stay up to date wherever they are, whenever they want to view the action. The BBC will give audiences more choice,...

By David H. Deans, 09 July 2012, 0 comments. Categories: Consumers, Content, Europe, Mobile.

Exploring the Global Digital Signage Market Upside

While there's still a raging debate over the full upside potential of the Digital Signage market, particularly within the retail industry, pundits and insiders know that the most effective way to quantify the market is to follow the display technology outlook. NPD Display Search will once again host a one-day Digital Signage Conference at InfoComm, providing in-depth insight into the projected growth and emerging trends of the digital signage industry. The fifth annual Digital Signage Conference is taking place on June 12, in Las Vegas, Nevada. Practitioners in the...

By David H. Deans, 08 May 2012, 0 comments. Categories: Consumers, Content, Developers, N America, Smart TV.

How Online Video Content Drives Sales Effectiveness

comScore and EXPO released the results of a study on the synergy of professionally-produced video content and related amateur video used in marketing campaigns. The study evaluated an actual campaign that included a combination of a professionally-produced “how to” video and a user-generated product video that was created and submitted by a product user. The results of the study indicate that professionally-produced video content and user-generated product videos are complementary, driving higher levels of sales effectiveness when used together. “This study aimed to answer a critical question for today’s digital...

By David H. Deans, 05 April 2012, 0 comments. Categories: Content, Entertainment, Marketing.

Posterous is Joining the Flock at Twitter - The Official Posterous Space

Big news: Posterous has been acquired by Twitter!

The opportunities in front of Twitter are exciting, and we couldn’t be happier about bringing our team’s expertise to a product that reaches hundreds of millions of users around the globe. Plus, the people at Twitter are genuinely nice folks who share our vision for making sharing simpler.

Posterous Spaces will remain up and running without disruption. We’ll give users ample notice if we make any changes to the service. For users who would...

By James Parton, 12 March 2012, 0 comments. Categories: Cloud, Consumers, Content.

How Megaupload Takedown Hurts Cloud Computing

How self-destructive US policies are hurting hiring and industry

One of the biggest concerns regarding the passage of SOPA is that entire domain names could be blocked by federal authorities due to a single offending blog or web page. In this past week, major websites such as Wikipedia and Google engaged in an education campaign in order to have consumers put pressure on politicians who eventually reversed course on their support of the bill.

On a...

By Rich Tehrani, 23 January 2012, 0 comments. Categories: Cloud, Content, Government, Piracy.

11 Things Yahoo Must Do Now That Yang Has Stepped Down

As reported on TMCnet yesterday, Jerry Yang, co-founder of Yahoo! has stepped down from the board to pursue other interests. We have a great deal to thank Yang for – as the first company to categorize the web and build out many free services, society has benefit greatly from what Yahoo has more or less given away for free.

That is the positive – the negative is the company has eroded top management and investor confidence for many years. Not to mention the botched Microsoft acquisition some years...

By Rich Tehrani, 19 January 2012, 0 comments. Categories: Content, Entertainment, Industry, Marketing.