Hawk Search releases new feature to improve SEO

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SEO Booster is now available on the Hawk Search platform; SEO Booster makes site search results search engine friendly.

IRCE 2013

GLEN ELLYN, Ill. - Hawk Search, an enterprise site search solution and a product of Thanx Media, has released SEO Booster, a new feature of their Hawk Search platform. Hawk Search’s feature rich platform now includes functionality that will help businesses improve search engine optimization and drive additional traffic to...

By Otilia Otlacan, 30 May 2013, 0 comments. Categories: Content, Google, Industry, Marketing.

Mobile delivered digital content will reach $65 billion

The forward-looking outlook for the savvy leaders in the progressive digital media industry is very bright. The mobile owning public is now aware that mobile devices can be used to perform tasks beyond voice and text -- in North America nearly 65 percent of mobile handsets were used to access mobile entertainment services in 2012; 75 percent were used to browse the Internet. In Western Europe the comparable figures were 47 percent and 65 percent respectively. Annual revenue generated from digital content delivered to mobile phones and media...

By David H. Deans, 22 May 2013, 0 comments. Categories: Consumers, Content, Entertainment, Infographic, Mobile.

GfK enhances ad campaign dashboard, introduces overlay tagging

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Campaign evaluation toolkit allows agencies, advertisers to assess, course-correct quickly

NEW YORK - GfK’s Digital Market Intelligence (DMI) team has released the first in a planned series of 2013 enhancements to its top-quality solutions for digital ad campaign evaluation, expanding its client dashboard and introducing overlay tagging of ad units.

“We are working continuously to meet our clients’ existing needs and anticipate future ones, building greater convenience and accountability into our systems. Together with our clients and...

By Otilia Otlacan, 20 May 2013, 0 comments. Categories: Big Data, Content, Infographic, Research.

Has YouTube accelerated the death of TV with paid channels?

The rise of on-demand content and inevitable death of linear scheduled broadcasting has perhaps been pushed forward as YouTube announces monthly paid channels.

Originally launching with a few select partners; including UFC and Sesame Street, the channels will cost on average $2.99 (£1.93) monthly. Each channel will offer a 14-day free trial to test the content before you commit to supporting.

When...

By Ryan Daws, 10 May 2013, 1 comment. Categories: Broadcast, Consumers, Content, Entertainment, Industry, IPTV, Networks, Smart TV.

Google’s “Fiber TV” app is now available on iPad

TelecomsTech has previously reported about Google’s “Fiber” initiative, bringing high-speed broadband and TV packages to select areas of Kansas City.

As part of the TV service a mobile app had been released on Android – and now a similar app has just been unleashed on the iPad.

 

The app allows users to have complete control of their Fiber TV experience; from browsing, to buying, to even watching on-demand content directly on the tablet itself.

Whilst the Android app is available...

By Ryan Daws, 03 May 2013, 0 comments. Categories: Broadband, Consumers, Content, Entertainment, Fiber Optic, Infrastructure, IPTV.

Mobile streamed music revenue to reach $1.7 billion

Across a variety of formats, music is undoubtedly the most mature segment of mobile entertainment. The global revenues from streamed music services on mobile devices are expected to rise by more than 40 percent to $1.7 billion, according to the latest market study by Juniper Research. For the first time, these revenues will thereby overtake those generated by full-track downloads to mobile devices. The study observed that growth in premium service adoption was increasingly being driven by mobile network operator partnerships with service providers. In Europe, several operators have seen an uplift in spend amongst...

By David H. Deans, 02 May 2013, 0 comments. Categories: Consumers, Content, Entertainment, Industry, Infographic, Mobile, Research.

Which telecom providers “have your back” in data security?

The EFF (Electronic Frontier Foundation) has released its ‘Who has your back?’ report for 2013, its third edition. As a company whose tagline is “defending your rights in the digital world”, this document helps consumers understand the service providers they can trust.

 

 

Scoring is based on a star system out of a possible six:

1.            Requires a warrant for...

By Ryan Daws, 01 May 2013, 0 comments. Categories: Big Data, Consumers, Content, Industry, Networks, Operators, Security.

SpotXchange achieves significant growth as expansion drives digital advertising

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DENVER - SpotXchange, Inc., the largest global marketplace of digital video ad inventory, announced an exceptional 2012 for the company as it delivered record-breaking revenue and ad impression growth. SpotXchange’s success and revenue growth of 69 percent in 2012 was due in part to the company’s leadership in programmatic selling of online video advertising, expanded strategic partnerships and international growth. As the advertising marketplace evolves and advances due to greater innovation like programmatic buying and selling of digital video, SpotXchange is primed for continued rapid growth on the heels of a very successful 2012. In fact, already in 2013, SpotXchange has...

By Otilia Otlacan, 01 May 2013, 0 comments. Categories: Content, Industry, Marketing, Networks.

Nielsen finally introduces metrics for online TV

Most TV viewers have likely heard of Nielsen at some stage. If you haven’t, they are generally the organisation which offers industry-standard ratings to measure viewership. Up until now these ratings have been becoming more and more irrelevant as audiences move online.

Announced today through a press release, Nielsen is to offer Digital Program Ratings, partnering at launch with many of the major networks including A+E, ABC, AOL, CBS, The CW, Discovery Communications, FOX, NBC and Univision.

This is a...

By Ryan Daws, 30 April 2013, 0 comments. Categories: Broadcast, Consumers, Content, Entertainment, Industry, Infographic, IPTV, Networks.

Analysing the impact of Netflix’s “Long Term View” plan

Already a favourite service in many households, Netflix has become an indispensable service for on-demand entertainment consumption. With successful ventures into original programming, where do they expand from here?

Luckily Netflix’s “Long Term View” plan gives some insight, beginning the report with a quote from Kevin Spacey’s character on the original hit show ‘House of Cards’: “Look at the bigger picture.”

Most will agree with the first point, “the...

By Ryan Daws, 25 April 2013, 0 comments. Categories: Consumers, Content, Entertainment, Industry, IPTV, Multi Screen, Smart TV.