New research argues missed opportunities for operators around data and content

More than two thirds of brands say telecoms operators are a better original source of data insights than Google, Apple and Samsung, according to a new study from Synchronoss Technologies.

Yet the study, undertaken by analyst firm Ovum and which went live during Mobile World Congress (MWC) last week, also found a twist: almost half (48%) of the 300 brands polled from the US, UK and France admitted they were not aware of operators’ ability to offer such insights.

“We’ve known for years that...

By James Bourne, 06 March 2017, 0 comments. Categories: Consumers, Content, Operators.

Verizon poaches Apple’s global creative director for rebrand

(Image Credit: iStockPhoto/PeskyMonkey)

Verizon is looking to reposition its brand into a leading tech company, and the operator has poached Apple’s global creative director to aid the transition.

Apple is often seen as being a ‘cool’ brand and praise must be given to individuals responsible for maintaining this portrayal over the years. One such employee, Andrew McKechnie, former chief creative director at...

By Ryan Daws, 21 February 2017, 0 comments. Categories: Consumers, Industry, IoT, Mobile, Operators.

Telenor enables Google’s RCS messaging in Europe and Asia

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Telenor is rolling out Google’s Rich Communication Services (RCS) to customers in Europe and Asia, which it hopes will succeed SMS.

As with most technologies over time, SMS is quickly becoming a relic as more people adopt feature-rich IP messaging solutions like WhatsApp and Facebook Messenger. These solutions, however, are not universal and require the other user to have the same app installed.

By Ryan Daws, 16 February 2017, 0 comments. Categories: Consumers, Industry, Mobile, Standards.

Why consumer IoT devices will deploy advanced security

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Looking across the overall Internet of Things (IoT) security landscape, it's clear that 'consumer IoT' should be viewed as a separate segment, given current trends in the implementation and adoption of robust security measures.

The consumer market is composed of a very wide range of hardware vendors - from large companies to crowdfunded startups. Competition in the market is high, but the IoT security value proposition is much more difficult to present to the end-user, relative to...

By David H. Deans, 26 January 2017, 0 comments. Categories: Consumers, IoT, Security, Small Cells.