Verizon poaches Apple’s global creative director for rebrand
(Image Credit: iStockPhoto/PeskyMonkey)
Verizon is looking to reposition its brand into a leading tech company, and the operator has poached Apple’s global creative director to aid the transition.
Apple is often seen as being a ‘cool’ brand and praise must be given to individuals responsible for maintaining this portrayal over the years. One such employee, Andrew McKechnie, former chief creative director at...