What makes for great IoT product development?

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Cisco has pegged the Internet of Everything for soon impacting our lives ten times more than the Internet itself. Yet so many companies in the more commonly called Internet of Things (IoT) are struggling for survival.

Why? Maybe, like the Google Glass, it was just too soon. Or like another seemingly failed Google acquisition, Revolv home automation hub, maybe the bigger guys are gobbling up the competition (

By Telefónica, 12 October 2016, 0 comments. Categories: IoT, M2M, Marketing.

Why referral technology and marketing makes sense in the telecoms industry

(c)iStock.com/Ximagination

Pop quiz time. If I were to ask you: “What’s the most effective form of customer acquisition: a) social media, b) digital advertising or c) referral marketing?” what would you say? Chances are you’d go for digital advertising or, if you were taking a punt on an outside bet, maybe social media. But here’s the kicker: according to 2016 data from Demand Metric, the actual answer is referral marketing.

That might come as a surprise but, while other channels may have...

By Gideon Lask, 22 September 2016, 0 comments. Categories: Content, Customer Service, Marketing.

The question of ‘digitalisation’ for OTT providers and for consumers

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In recent times, “digital transformation” has become a buzz phrase used in many different contexts to refer to the transformation that many businesses in the world are either going through or trying to achieve. It’s more or less a reference phrase within telecom businesses today, used to package many things together, with the main focus being on technologies; from new ways of customer on-boarding using multi-channel interfaces, through to e-invoicing, video-on-demand and...

By Indrajit Chaudhuri, 15 June 2016, 0 comments. Categories: Marketing, OTT Services.

CPQ: From add-on to disrupter?

(Image Credit: iStockPhoto/ThomasVogel)

CPQ has crept up on the sales and marketing community by stealth and suddenly the term is everywhere, but why?

At its most functional level, CPQ is a set of software applications enabling telecoms companies to Configure, Price and Quote. This is exactly what is required to make the sales process more efficient and consequently it has become as vital a business tool...

By Greg Dunbar, 10 June 2015, 0 comments. Categories: Consumers, Industry, Marketing.

MWC15: Let a brand pay for your usage, says Telefonica

Troubled tycoon and founder of Mega, Kim Dotcom, once proposed a disruptive advertising model with which he planned to take on Google. The idea was that – through installation of software on a client’s PC – advertisers could pay the consumers for their time rather than handing the cash over to Google or another large web advertiser.

At Mobile World Congress, Telefonica has proposed a similar idea from a telco-perspective. The trials were revealed by the company’s head of advertising,...

By Ryan Daws, 04 March 2015, 1 comment. Categories: Consumers, Industry, Marketing, Monetisation.

Digital watch, Digital TV… Digital CSP?

(Image Credit: Phil Dowsing Creative)

Consumer attitudes and behaviours in the telecoms space have changed dramatically in the last decade. In the past, we used our mobiles sporadically for calls and messaging. Now, we’re a society attached to our smartphones day in, day out, using them as a gateway to one another and to the Internet. New studies have...

By Jennifer Kyriakakis, 15 October 2014, 1 comment. Categories: Consumers, Industry, Marketing, Research.

Phones4U heads into administration, iPhone 6 orders cancelled

Phones4U, a troubled UK mobile phones retailer, has gone into controversial administration resulting in the closure of 550 stores. The company has long had issues after mobile operators dropped support for the business after reportedly being unable to conclude new distribution agreements.

Vodafone said in a statement: "Phones 4U was offered repeated opportunities to propose competitive distribution terms to enable us to conclude a new agreement, but was unable to do so." Vodafone...

By Ryan Daws, 15 September 2014, 0 comments. Categories: Devices, Industry, Marketing, Mobile, Smartphones.

Worldwide TV ad spend will reach $236 Billion in 2020

The transition to digital marketing is still a huge challenge for many legacy marketers, so when they gain access to additional budget they choose to spend it on media that's within their comfort-zone. For those with a traditional media buyer mind-set, that often translates into spending more on television advertising.Global TV advertising expenditure will reach $236 billion in 2020, up by 38 percent ($64 billion) from 2013 and up by 54 percent ($82 billion) on 2010, according to the latest market study by Digital TV Research.Regardless of the relatively poor ROI performance,...

By David H. Deans, 22 August 2014, 0 comments. Categories: Consumers, Industry, Marketing.

T-Mobile’s third “Uncarrier” attack pushes to end overage fees

John Legere, T-Mobile’s CEO, has been pushing the company as the disruptive “Uncarrier” with a myriad of industry-changing moves.

Now the vocal Legere is hoping to end the carrier phenomenon known as overage fees.

Overage fees are charges when you go outside of your plan. So if you have 500 mins in your call package, and you’ve racked up 501 mins this month, that extra one minute will not only...

By Ryan Daws, 14 April 2014, 0 comments. Categories: Consumers, Industry, Marketing, Operators.

Blackberry's smart pivot to M2M

The machine to machine (M2M) market is growing rapidly – as sensors become cheaper to embed in our clothes, appliances, shipping containers and just about everything else. In fact, one estimate pegs the market as worth $88 billion in nine years from now. Hundreds of billions of sensors will soon be sold, presenting an opportunity like few others. More importantly, there is no market leader in the space...

By Rich Tehrani, 27 January 2014, 0 comments. Categories: Devices, M2M, Marketing.

Nokia’s negative, Lumia’s lifting

Nokia [NYSE: NOK] has unleashed their end of year financial results for 2013; an occasion industry observers have been waiting for to see how the company is now faring since the $7bn Microsoft acquisition last September.

Overall, Nokia hasn’t had the best 2013 with sales in ‘Operations’ down 21%, ‘NSN’ down 22%, ‘HERE’ down 9%, and ‘Advanced Technologies’ also down 20%... but is the outlook as bleak as many of the press are making...

By Ryan Daws, 23 January 2014, 0 comments. Categories: Devices, Marketing, Mobile, Smartphones.

T-Mobile ends ETF fees as CEO jibes ATT: “These pr*cks will pay you to come back!”

If you checked-in with us yesterday; you’d know the “gloves are off” between T-Mobile and AT&T. Overnight it got more heated as T-Mobile’s John Legere took the stage at CES to announce the next part of the disruptive “Uncarrier” strategy -- whilst taking shots at an industry which “blows”.

The gist is T-Mobile will now pay you and your family up to $350/each to leave AT&T, Sprint, or...

By Ryan Daws, 09 January 2014, 0 comments. Categories: Consumers, Industry, Infrastructure, Marketing.

Tesco’s future SuperMarket(ing) wants your face

Retail giant Tesco has been on a mission to modernise their business since investing £1 billion late last year into moving beyond the age-old ‘take a shelf-item to the checkout’ model used in stores for decades. Now they want to personalise the experience, by scanning your face.

Let’s take a look back at Tesco’s modernisation; the first step was “self-scan” checkouts, a fairly self-explanatory name where you scan and pack your own items.

This was followed by the...

By Ryan Daws, 04 November 2013, 0 comments. Categories: Consumers, Industry, M2M, Marketing.

Twitter’s $1 Billion IPO: All you need to know

Hot on the heels of Facebook’s initially disastrous IPO; Twitter filed their $1 Billion IPO yesterday – trading under the name of TWTR when the San Francisco company goes public. As a company which has struggled to find new streams of profit; how successful will it be?

During the first six months of 2013 the company pulled in $253.6 million in revenue, but its net loss increased by 41% to $69.3 million.

Luckily there are two statistics which give a more positive outlook...

  • Firstly, only a third of its users are in the US – so there’s...

By Ryan Daws, 04 October 2013, 0 comments. Categories: Consumers, Marketing, Mobile, Research.

Amdocs on the “life” of telco providers and their services

Amdocs, the leading provider of customer experience systems and services, released a survey yesterday based around the PLM (Product Life Management) of telecom provider’s services.

TelecomsTech took the opportunity to speak to Eitan Elkin from the firm about the findings and whether these providers are optimally positioned to tackle the future and its emerging threats.

Eitan first explains the background of PLM: “PLM is not a new term; it’s been around for more than 30...

By Ryan Daws, 17 September 2013, 0 comments. Categories: Consumers, Content, Entertainment, Marketing, Operators.

Microsoft acquires Nokia, now it’s time for Windows Phone 1.0

This morning, Microsoft made the (shock?) announcement the company has acquired Nokia for the rather meagre sum of $7.2 Billion. You don’t have to be a top analyst to realise this has been on the cards for a long time; but the deal could mean Windows Phone can really get off the ground.

We can quite confidently say Nokia is the sole manufacturer keeping Microsoft’s mobile OS from ending up like the Titanic; sunken, but unforgotten. Redmond had to save their biggest asset.

Currently Microsoft receives less than...

By Ryan Daws, 03 September 2013, 1 comment. Categories: Consumers, Devices, Industry, Marketing, Mobile, Smartphones.

UK erupts into full-scale 4G war as Three announces plans

LTE operators have comparisons to the HBO series Game of Thrones; it’s a battle to the top in which the competition only becomes more fierce and the players are willing to get dirty to ascend their superiority.

Three’s announcement of their 4G plans today is the latest, and most disruptive.

4G in the UK witnessed an 11-month period of criticised exclusivity by Orange and T-Mobile’s network collaboration, EE, due to a limited spectrum auction. Over this time, the operator hit negative...

By Ryan Daws, 29 August 2013, 0 comments. Categories: Consumers, Industry, LTE, Marketing, Mobile, Smartphones.

O2 plays catch-up with EE’s 4G, but are they in a losing battle?

Loyal O2 customers in the UK may be pleased to hear the company can begin the rollout of their 4G network; after an exclusive period of availability by rival EE (who spent their time wisely.)

However, before you scream “yay 4GEE!!!” like a tween with Bieber-fever, it won’t be without its challenges...

You may have noticed the use of ‘4GEE’ above – which is EE’s marketing...

By Ryan Daws, 01 August 2013, 0 comments. Categories: Infrastructure, LTE, Marketing, Mobile, Networks, Operators.

HTC predicting first loss in their history, is it as bad as it sounds?

The next quarter looks bleak for HTC, despite their latest flagship – the HTC One – “performing well” and outselling any of last year’s models; this trend will not continue into Q3.

In fact, for the first time ever, the company predicts a loss of up to 8%. But is the situation as bad as it sounds?

First let’s take a look at the stats - the Taiwanese manufacturer expects its operating margin to drop between 0 and minus eight percent in Q3, down from Q2's 1.5 percent. Gross...

By Ryan Daws, 30 July 2013, 0 comments. Categories: Consumers, Devices, Marketing, Mobile, Smartphones.

Service providers make Big Data the weapon in fight for customers

Over the last few years mobile operators have had to become experts in building networks that can handle extreme levels of traffic, an especially difficult task as subscribers are constantly changing devices, downloading applications and finding new ways to communicate. Instead of just transporting data, operators today are realising they can profit from it.

In order to deliver an all-round quality experience, networks must draw out information from every device, application, service and network element a...

By Jason Miller, 25 July 2013, 0 comments. Categories: Big Data, Billing, Consumers, Marketing.