Escaping silos to pursue scale: The top three big data challenges for telcos

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When looking at common problems organisations face around building strategic big data analytics programmes, it’s interesting to look at the challenges and how they differ from industry to industry. While banks and insurance companies may struggle with legacy technology, and retailers fight against unmanageable volume, there is one thing that is certain: when it comes to big data, telcos are all starting from different places and perspectives, and there is no commonality in the use...

By Eliano Marques, 20 October 2016, 0 comments. Categories: Big Data, Customer Service, Monetisation, Operators.

Research: OTT voice providers will see a fivefold revenue increase

(Image Credit: iStockPhoto/Christopher Badzioch)

Over the course of the next five years, OTT providers of voice services can expect to see a fivefold increase in their revenue according to a new study from Juniper Research. The basis of Juniper's prediction that uptake of high-quality VoIP calls will increase as the rollout of 4G networks accelerates. 

The research,

By Ryan Daws, 29 September 2015, 0 comments. Categories: Consumers, Disruption, Industry, Monetisation, Operators, OTT Services, VoiP.

MWC15: Let a brand pay for your usage, says Telefonica

Troubled tycoon and founder of Mega, Kim Dotcom, once proposed a disruptive advertising model with which he planned to take on Google. The idea was that – through installation of software on a client’s PC – advertisers could pay the consumers for their time rather than handing the cash over to Google or another large web advertiser.

At Mobile World Congress, Telefonica has proposed a similar idea from a telco-perspective. The trials were revealed by the company’s head of advertising,...

By Ryan Daws, 04 March 2015, 1 comment. Categories: Consumers, Industry, Marketing, Monetisation.

Carrier bloatware can now be pushed post-sale

Bloatware is the controversial act of installing all those extra apps which wouldn't have shipped with the device under normal circumstances without third-party involvement. Despite many trying to get carrier bloatware banned, a new service is about to make the often-criticised practice much worse... 

'Ignite' by mobile solutions provider Digital Turbine will allow carriers to not just...

By Ryan Daws, 02 December 2014, 0 comments. Categories: Consumers, Devices, Monetisation, Operators, Privacy.