What makes for great IoT product development?

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Cisco has pegged the Internet of Everything for soon impacting our lives ten times more than the Internet itself. Yet so many companies in the more commonly called Internet of Things (IoT) are struggling for survival.

Why? Maybe, like the Google Glass, it was just too soon. Or like another seemingly failed Google acquisition, Revolv home automation hub, maybe the bigger guys are gobbling up the competition (

By Telefónica, 12 October 2016, 0 comments. Categories: IoT, M2M, Marketing.

Why referral technology and marketing makes sense in the telecoms industry

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Pop quiz time. If I were to ask you: “What’s the most effective form of customer acquisition: a) social media, b) digital advertising or c) referral marketing?” what would you say? Chances are you’d go for digital advertising or, if you were taking a punt on an outside bet, maybe social media. But here’s the kicker: according to 2016 data from Demand Metric, the actual answer is referral marketing.

That might come as a surprise but, while other channels may have...

By Gideon Lask, 22 September 2016, 0 comments. Categories: Content, Customer Service, Marketing.

The future of intranets and enterprise social networks

Corporate intranets are a lot like cities. Thriving cities have little, if any, decay, and lots of people make them flourish. Unfortunately, many of today's traditional intranets resemble ghost towns, suffering from deserted, disconnected resources, one way communication, and little, if any, collaboration.

This whitepaper from Jive Software examines how an enterprise social network (ESN) can bring best practices together and enable workforces to better connect, communicate and collaborate to deliver real...

By James Bourne, 06 July 2016, 0 comments. Categories: Connectivity, Marketing.

The question of ‘digitalisation’ for OTT providers and for consumers

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In recent times, “digital transformation” has become a buzz phrase used in many different contexts to refer to the transformation that many businesses in the world are either going through or trying to achieve. It’s more or less a reference phrase within telecom businesses today, used to package many things together, with the main focus being on technologies; from new ways of customer on-boarding using multi-channel interfaces, through to e-invoicing, video-on-demand and...

By Indrajit Chaudhuri, 15 June 2016, 0 comments. Categories: Marketing, OTT Services.

CPQ: From add-on to disrupter?

(Image Credit: iStockPhoto/ThomasVogel)

CPQ has crept up on the sales and marketing community by stealth and suddenly the term is everywhere, but why?

At its most functional level, CPQ is a set of software applications enabling telecoms companies to Configure, Price and Quote. This is exactly what is required to make the sales process more efficient and consequently it has become as vital a business tool...

By Greg Dunbar, 10 June 2015, 0 comments. Categories: Consumers, Industry, Marketing.

MWC15: Let a brand pay for your usage, says Telefonica

Troubled tycoon and founder of Mega, Kim Dotcom, once proposed a disruptive advertising model with which he planned to take on Google. The idea was that – through installation of software on a client’s PC – advertisers could pay the consumers for their time rather than handing the cash over to Google or another large web advertiser.

At Mobile World Congress, Telefonica has proposed a similar idea from a telco-perspective. The trials were revealed by the company’s head of advertising,...

By Ryan Daws, 04 March 2015, 1 comment. Categories: Consumers, Industry, Marketing, Monetisation.

Digital watch, Digital TV… Digital CSP?

(Image Credit: Phil Dowsing Creative)

Consumer attitudes and behaviours in the telecoms space have changed dramatically in the last decade. In the past, we used our mobiles sporadically for calls and messaging. Now, we’re a society attached to our smartphones day in, day out, using them as a gateway to one another and to the Internet. New studies have...

By Jennifer Kyriakakis, 15 October 2014, 1 comment. Categories: Consumers, Industry, Marketing, Research.

Phones4U heads into administration, iPhone 6 orders cancelled

Phones4U, a troubled UK mobile phones retailer, has gone into controversial administration resulting in the closure of 550 stores. The company has long had issues after mobile operators dropped support for the business after reportedly being unable to conclude new distribution agreements.

Vodafone said in a statement: "Phones 4U was offered repeated opportunities to propose competitive distribution terms to enable us to conclude a new agreement, but was unable to do so." Vodafone...

By Ryan Daws, 15 September 2014, 0 comments. Categories: Devices, Industry, Marketing, Mobile, Smartphones.

Worldwide TV ad spend will reach $236 Billion in 2020

The transition to digital marketing is still a huge challenge for many legacy marketers, so when they gain access to additional budget they choose to spend it on media that's within their comfort-zone. For those with a traditional media buyer mind-set, that often translates into spending more on television advertising.Global TV advertising expenditure will reach $236 billion in 2020, up by 38 percent ($64 billion) from 2013 and up by 54 percent ($82 billion) on 2010, according to the latest market study by Digital TV Research.Regardless of the relatively poor ROI performance,...

By David H. Deans, 22 August 2014, 0 comments. Categories: Consumers, Industry, Marketing.

T-Mobile’s third “Uncarrier” attack pushes to end overage fees

John Legere, T-Mobile’s CEO, has been pushing the company as the disruptive “Uncarrier” with a myriad of industry-changing moves.

Now the vocal Legere is hoping to end the carrier phenomenon known as overage fees.

Overage fees are charges when you go outside of your plan. So if you have 500 mins in your call package, and you’ve racked up 501 mins this month, that extra one minute will not only...

By Ryan Daws, 14 April 2014, 0 comments. Categories: Consumers, Industry, Marketing, Operators.