How the global mobile messaging market competition continues to escalate

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Mobile network service provider revenue loss from 'grey route' application-to-person (A2P) traffic will amount to $62 billion over the next six years, despite the increased deployment of security measures, according to the latest worldwide market study by Juniper Research.

Historically, the A2P service offering was used for mobile alerts or as a billing methodology and transport for simple content and services - both for one-off downloads or actions (such as voting) and for recurring...

By David H. Deans, 07 October 2016, 0 comments. Categories: Apps, Content, Operators, OTT Services.

Why referral technology and marketing makes sense in the telecoms industry

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Pop quiz time. If I were to ask you: “What’s the most effective form of customer acquisition: a) social media, b) digital advertising or c) referral marketing?” what would you say? Chances are you’d go for digital advertising or, if you were taking a punt on an outside bet, maybe social media. But here’s the kicker: according to 2016 data from Demand Metric, the actual answer is referral marketing.

That might come as a surprise but, while other channels may have...

By Gideon Lask, 22 September 2016, 0 comments. Categories: Content, Customer Service, Marketing.

How in an OTT landscape telcos can be challengers too

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Telcos are at the heart of digital innovation in industries such as media, banking and automotive, but are they lagging behind in the digital transformation of their own businesses? Is it really possible to do A while aggressively and boldly pursuing B? 

Of course, they are facing their own strategic challenges including increasing competition from mobile virtual network operators (MVNOs) such as Go Mobile and Tesco Mobile. ...

By Paul Bowman, 21 September 2016, 0 comments. Categories: Content, Customer Service, Operators, OTT Services.

When context brings sense to the big data mess

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Big data—which will soon be an understatement—is the amalgamation of information we’re getting from all of our mobile devices, and then adding to that soon the information we’re getting from all those other devices soon from the Internet of Things. Now the debate is if big data is valuable at all. Soon this insurmountable amount of data will become nonsense, unless we add context. Big data will enable machine learning that can in turn enable contextual...

By Telefónica, 15 September 2016, 0 comments. Categories: Big Data, Cloud, Content.

Are operators fully equipped for digital disruption in the telecoms business?

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Nowadays, digital disruption is a catchphrase touted in many boardrooms. It permeates all industries and changes many business ecosystems. So what is it and how does it impact the communications services business?

The scope of the telecom business has changed. Communications and connectivity have become deeply embedded in other value chains. Take Spotify or WhatsApp, for example, which are embedded in a mobile subscription, or a HBO package, which is embedded in a household broadband...

By Ville Syrjänen, 14 September 2016, 0 comments. Categories: Connectivity, Content, IoT, Operators, OTT Services.

Why more pay-TV providers in Europe are offering streaming video

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Streaming video entertainment services, such as those available from Netflix and Amazon, have already had a significant impact on the pay-TV sector in North America. As a result, European pay-TV operators that witnessed this disruption are eager to consider options that would enable them to transform their business.Amazon Video has announced it will be launching its Amazon Streaming Partners Program (ASPP) in Europe. Amazon operates a platform business model for video; it provides flexible video entertainment services to consumers and content rights holders, plus it's already present in...

By David H. Deans, 15 August 2016, 0 comments. Categories: Content, OTT Services, Smart TV.

Three steps to improve telcos’ customer experience in an increasingly agile world

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As customer experience fast becomes a key determinant of success for CSPs, every individual within an organisation will hold some responsibility over it and there is more pressure than ever for businesses to invest in new solutions to manage the needs of their customers. In order to drive Customer Experience Management (CEM) forward in today’s increasingly agile world, CSPs must work to reshape business models to understand the fast changing needs of their customers and provide...

By Udayan Kelker, 01 August 2016, 0 comments. Categories: Content, Customer Service, Operators, OTT Services.

Telstra acquires app development firm Readify – a sign of things to come?

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Australian telco Telstra has announced the acquisition of enterprise application development platform provider Readify in order to “drive digital transformation for enterprise customers in domestic and global markets,” according to a press release.

Readify, which employs approximately 200 staff across Australia, offers a wide variety of services across the enterprise and mobile stacks. The company has a distinctive Microsoft beat, with support not only for Azure cloud,...

By James Bourne, 04 July 2016, 0 comments. Categories: Apps, Content, Developers, Operators.

‘Smartphone society’ calls for a mobile-first strategy

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According to Ofcom’s latest stats (PDF), smartphones have taken over laptops as the most popular device for getting online. 33 percent of people see their smartphone as the most important device for accessing the internet, whereas only 30 percent of people see their laptop as the first port of call. Ofcom...

By Joram Cano, 02 September 2015, 0 comments. Categories: Consumers, Content, Mobile, Smartphones.