Telecoms Tech

The mobile owning public is now aware that mobile devices can be used to perform tasks beyond voice and text, the forward-looking outlook for the savvy leaders in the progressive digital media industry is very bright.

GfK’s Digital Market Intelligence (DMI) team has released the first in a planned series of 2013 enhancements to its top-quality solutions for digital ad campaign evaluation, expanding its client dashboard and introducing overlay tagging of ad units.

SpotXchange’s success and revenue growth of 69 percent in 2012 was due in part to the company’s leadership in programmatic selling of online video advertising, expanded strategic partnerships and international growth.

Across a variety of formats, music is undoubtedly the most mature segment of mobile entertainment. The global revenues from streamed music services on mobile devices are expected to rise by more than 40 percent.

According to the latest market study by ABI Research, American companies like Netflix, Hulu, Apple and Amazon helped to drive the over-the-top (OTT) video entertainment market past $8 billion in 2012.
The three largest markets -- North America, Europe, and Asia-Pacific experienced year-over-year growth in excess of 50 percent in 2012.

Over the past several weeks, I have been analysing future bandwidth needs for residential subscribers, and my conclusions are fuzzy at best.

Revenues from mobile content -- monetized through direct billing by mobile network service providers -- is expected to rise from $2 billion last year to more than $13 billion by 2017, according to the latest market study by Juniper Research.

Over-the-top (OTT) video entertainment had a banner year in 2012. It became a turning point for legacy pay-TV service providers. The savvy companies acknowledged the OTT phenomenon and have learned to adapt to the new market realities. The laggards are slowly coming to the conclusion that nothing will halt the market fragmentation caused by the adoption of OTT content.